Erin Eedy

This portfolio is a collection of the projects, teams and ideas that have shaped my career so far. I hope you enjoy exploring them as much as I've enjoyed building them.

Over the past decade I've worked to build brands client side across sports and wellness retail, and high-end boutique tourism, as well as agency side “on the tools” for performance marketing and digital strategy.

I specialise in building integrated marketing that connects commercial strategy with meaningful customer experiences, and my experience spans everything from brand strategy, CRM, PR, partnerships, content, visual merchandising and event activations. I'm commercially strategic, creatively capable and happiest working alongside ambitious teams who care deeply about what they build.

At the heart of it, my work has always been about people. Whether I'm growing a team, launching a new location, rolling out a global rebrand or developing a national campaign, I'm driven by storytelling that connects and leaves an impact. I believe the strongest brands are built through consistency, community and experiences that customers genuinely engage with and remember. Great marketing doesn't happen because of one campaign, it happens because every decision and action align to strengthen the brand over time and achieve commercial results.